線上獲取客戶線索方式一——競價排名
Online customer lead acquisition method one - bidding ranking
現(xiàn)在國內(nèi)常見的競價推廣三個搜索引擎分別是百度、360、搜狗，在這三大搜索引擎里面做競價推名是要花錢的，并且價格不菲，做競價排名的好處是能在非常短的時間內(nèi)，把自己的網(wǎng)站排名、快速的排到主頁。但是誰出的價格高，誰就排在首頁前列。競價推廣是依據(jù)點擊收費的，點一次一般收取幾塊到幾百塊不等的費用，價格主要取決于行業(yè)和關(guān)鍵詞熱度。
The three commonly used bidding promotion search engines in China are Baidu, 360, and Sogou. Bidding promotion on these three major search engines requires money and is expensive. The advantage of doing bidding ranking is that it can quickly rank your website on the homepage in the shortest possible time. But whoever offers the highest price will rank at the top of the homepage. Bidding promotion is based on click through fees, which generally range from a few yuan to several hundred yuan per click. The price mainly depends on the industry and keyword popularity.
線上獲取客戶線索方式二——網(wǎng)站優(yōu)化
Online customer lead acquisition method 2- website optimization

網(wǎng)站優(yōu)化也就是企業(yè)官網(wǎng)優(yōu)化，是指通過優(yōu)化官網(wǎng)內(nèi)容，將用戶搜索詞布局到官網(wǎng)頁面內(nèi)容中，并保持持續(xù)優(yōu)化不斷更新，吸引搜索引擎蜘蛛抓取網(wǎng)頁內(nèi)容，進(jìn)而使得用戶在搜索關(guān)鍵詞時可以找到你的官網(wǎng)點擊進(jìn)入企業(yè)官網(wǎng)，通過官網(wǎng)優(yōu)良的內(nèi)容引導(dǎo)瀏覽頁面的用戶注冊留資。這種方式轉(zhuǎn)化雖然比較慢，但是一旦優(yōu)化好后客戶線索比競價排名更合理，而且還可以快速的曝光企業(yè)的產(chǎn)品的信息，提高企業(yè)網(wǎng)站的知名度。
Website optimization, also known as enterprise website optimization, refers to optimizing the content of the official website by placing user search terms on the website page and continuously optimizing and updating it to attract search engine spiders to crawl web content. This allows users to find your official website and click on it when searching for keywords, and guides users to register and leave information on the website through high-quality content. Although this method of conversion is relatively slow, once optimized, customer leads are more accurate than bidding rankings, and can quickly expose information about the company's products, increasing the visibility of the company's website.
線上獲取客戶線索方式三——微信公眾號推廣
Online access to customer leads 3- WeChat official account promotion
微信作為現(xiàn)在非常火爆的app，每天的活躍人數(shù)便是8個億，可想而知他的展現(xiàn)有多大。B2B企業(yè)可以通過創(chuàng)立企業(yè)的微信小程序，微信公眾號或者朋友圈廣告等方式來吸粉、推廣、引流引導(dǎo)客戶對自己企業(yè)的產(chǎn)品產(chǎn)生興趣進(jìn)而留下客戶線索。
As the most popular app nowadays, WeChat has a daily active user base of 800 million, which shows how much traffic it has. B2B enterprises can attract fans, promote and guide customers to become interested in their own products and leave customer clues by creating WeChat apps, WeChat official account or friends circle advertisements.
線上獲取客戶線索方式四——社群營銷
Online customer lead acquisition method four - community marketing
企業(yè)也可以通過建立社群的方式來獲取客戶，比如建立行業(yè)交流QQ群，微信群等，定期推出一些直播活動分享企業(yè)或者行業(yè)知識，吸引新群友。不過建立社群雖然簡單，只要注冊一個帳號就行，但是社群還是需要有專人維護(hù)才能發(fā)展壯大，群主每天要多分享非常新咨詢信息，及時清理垃圾廣告信息，維護(hù)良好的社群環(huán)境這樣才能獲取到對企業(yè)有用的客戶線索。
Enterprises can also acquire customers by establishing communities, such as industry exchange QQ groups, WeChat groups, etc., regularly launching live streaming activities to share enterprise or industry knowledge and attract new group members. However, although establishing a community is simple as long as you register an account, it still requires dedicated personnel to maintain and grow. Group owners should share the latest consultation information every day, clean up junk advertising information in a timely manner, and maintain a good community environment in order to obtain useful customer leads for the enterprise.
線上獲取客戶線索方式五——分類信息網(wǎng)
Five ways to obtain customer leads online - Classification Information Network
企查查、天眼查、114黃頁、脈脈、地方寶……等等相信各大企業(yè)銷售都非常熟悉，找客戶資源總是不會錯過的幾大網(wǎng)站，通過企業(yè)名稱直接一條條的生扒客戶線索，雖然效率及其的慢，但總歸是可以獲取到部分客戶線索的
Qichacha, Tianyancha, 114 Yellow Pages, Maimai, Local Treasure, and so on are some of the most familiar websites for sales in major enterprises. When searching for customer resources, you will never miss these websites. By directly searching for customer leads through the company name, although the efficiency may be slow, you can still obtain some customer leads